Fly on the Wall

Northern Westchester Hospital: growing personalized care

Joel Seligman, Northern Westchester Hospital president and CEO; patient Laurie Netch of North Salem; Louise Palma, oncology nurse from the NWH Cancer Treatment and Wellness Center; Abe Levy, chief medical officer, Mount Kisco Medical Group; Rev. Donald Heringa, NWH director of pastoral care; Dr. Marla Koroly; Maria Hale, vice president for patient advocacy and service quality; Carrie Brady, quality and designation policy strategist for the Planetree organization.

Representatives from the Northern Westchester Hospital, the community and the Planetree organization pose by a London sycamore tree.

The tree was planted during a celebration announcing the hospital as one of the first of five in the country to be designated a Planetree patient-centered hospital.

The mission of Planetree Inc., a nonprofit organization based in Derby, Conn., is to personalize and demystify the health-care system. The organization was created by a patient in 1978 after she endured a traumatic health-care experience. Plane is another name for sycamore.

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Bronxville Invaded!

Witches and Wizards (and robots and teenage mutant ninja turtles) flooded the sidewalks of Bronxville Oct. 29 to spook out treats from businesses along Pondfield Road. The scary mob, including parents, followed their collective sweet tooth from shop to shop. The horror, the horror.

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A 'Real' Pumpkin Blaze

The Great Jack O'Lantern Blaze at Van Cortland Manor in Croton-on-Hudson.

 

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Pitching in for breast cancer awareness

New Rochelle-based Steiner Sports Marketing teamed with the SASS Foundation, Women at Risk and the Libby Ross Foundation for an online auction featuring signed memorabilia during October’s Breast Cancer Awareness Month. Items being auctioned included a Joe Namath-signed New York Jets miniature helmet in pink, a Michael Strahan-signed photo in pink and a Chien Ming Wang-signed baseball in pink. Many of the items had a pink-ribbon logo on them and others were signed in pink ink. Star baseball players Johnny Damon and Lastings Milledge also contributed their John Hancocks to the cause.

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Shop for a good cause

Lord & Taylor announced it will host its third annual Benefit Bash in support of 90 Westchester area charitable organizations on Wednesday, Nov. 7 from 9 a.m. to 10 p.m. at its store at 750 White Plains Road in Scarsdale.    

Customers can purchase $5 tickets to the benefit bash at the door on the day of the event or in advance through participating charities listed at www.lordandtaylor.com. Participating organizations keep all proceeds from ticket sales. Lord & Taylor will also award bonuses to the top two organizations with the most ticket sales ($2,000 and $1,500), and for the top attendance at the bash ($2,000 and $1,500).

Special events include children’s activities, informal modeling of holiday fashions and personal appearances by authors, designers and makeup artists. Attendees will be eligible for prizes and special savings, including a 20 percent coupon and a 15 percent savings pass for use during the Benefit Bash only.

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What’s in a name?

For the record, these new business names are listed in this week’s On the Record section.

Fifth most-interesting new business name:

Sloppy Productions, Somers.

(We always exceed expectations.)

Fourth most-interesting new business name:

Pretty is as Pretty Does, Mohegan Lake.

(Leaving the bland among us to clean up after.)

Third most-interesting new business name:

Just Not Nails, Washingtonville.

(The comforting sign at a secret CIA prison.)

Second most-interesting new business name:

Take it Off With Laser, Mamaroneck.

(The discomforting sign at a secret CIA prison.)

The most-interesting new business name:

Me and My Computer, Carmel.

(True love for the socially challenged.)

 

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