Westchester County Business Journal + Year-End Wrap-Up : Office Equipment, Advertising, PR & Marketing

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Year-End Wrap-Up : Office Equipment, Advertising, PR & Marketing


	A silver lining for marketers on target By BOB and SUE COLE In terms of connecting with the “older adult” market many in the business sector have two strikes against them. If there are batting coaches in sight, they should be suggesting a new stance or different bat. Or, better yet, a meeting of the team’s brain trust to revise strategy. A New Year’s resolution to help boost your image and revenue By CLAUDIO O. PANNUNZIO Business owners may want to include in their New Year’s resolutions list a time-tested and cost-efficient strategy – media relations. Media relations is an effective way to grow your business and credibility with both current and prospective clients. A proven way to show consumers your business is highly qualified is to get your name out in the public. When consumers repeatedly see your name or the name of your business in magazines and newspapers, or hear and see you on radio or TV, they instinctively recognize you as an expert in your field. As a result, when they are in need of the products or services you provide they will more likely remember your name. Navigating in the new marketing landscape By RANDY STONE If you were about to spend $100 million on you business wouldn’t you, as a rational person, keep track of it? You would have controls, ongoing monitoring and be sure you were getting a return for your investment. When it comes to marketing this often happens, but not always.

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