How green was my pitch
Marketers plumb the eco-waters
By MARY SUE IAROCCI

In the past six months, Maria Perez’s clients have been requesting environmentally friendly devices such as solar-powered flashlights, staple-less staplers and clocks that run on any liquid (although water works best).

“At first people were very hesitant, but now clients are finding the money in their budgets to go green,” said Perez, president of Elmsford-based New Dimensions in Marketing Inc., a company specializing in promotional advertising and marketing as well as company name and branding information for medium- to large-sized businesses. read more

 

 

Tchotchke gets real
Small, nimble marketers prosper
By BRYAN F. YURCAN

Several area marketing and ad agencies have been engaged in innovative marketing programs recently.

One such promotion was the product of Orangeburg-based Zagwear Inc., which created a nifty little battery-shaped and battery-driven screwdriver that appeared and was popular last holiday season; it will be back. read more

 

 

 

 

top of page